The difference between marketing & advertising

“So, what do you do for a living?” They ask. For the lack of a more descriptive title, I answer: “I’m in advertising.” Almost always followed up by: “aha, so marketing?”
BY DYON J. KALEUWEE ON MEDIUM
July 23, 2021 | Read more

Why counterculture is changing everything, so we should too

While we’re busy talking about culture, counterculture is steadily becoming more powerful than ever.
BY DYON J. KALEUWEE ON MEDIUM
Jun 7, 2021 | Read more

 

Why everyone should accidentally take some acting lessons

A short personal tale on why it might be a good idea for you to stumble into an acting class at least once in your lifetime.
BY DYON J. KALEUWEE ON MEDIUM
May 22, 2021 | Read more

 

How Will Smith’s Hitch(2005) became the first influencer I ever subscribed to

A journey of discovery and triumph involving Will Smith, my next-door neighbor and my 14-year-old-or-so self.
BY DYON J. KALEUWEE ON MEDIUM
May 11, 2021 | Read more

 

Where are all the Junior Creative Directors?


As a ‘junior’ in the advertising industry, I have always wondered about the question above.

BY DYON J. KALEUWEE ON MEDIUM
May 03, 2021 | Read more

How to establish yourself as a writer in one easy step

Rarely do you see a how-to written by an individual who has seldomly tried-to.
BY DYON J. KALEUWEE ON MEDIUM
Apr 21, 2021 | Read more

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