The Raining Billboard
ONE’S BURDEN COULD BE ANOTHER’S VIRTUE
Client: Visit.Brussels
Year: 2019
Reviewed by: Peter Ampe | FamousGrey
Partner: Ersem Ercil
Type of Work: Pitch Concept
Making Brussels the new (not so) hot summer destination — By offering one of the best natural refreshments Belgium has to offer. No, not talking about beer.
Billboard
Text
We make it rain.
According to research, most visitors in Brussels are from Italy and Spain.
Unfortunately during summer, they overlook Brussels as a potential holiday destination.
The city is simply not associated with summer, yet.
Summers in Italy and Spain can get unbearably hot & dry.
So hot & dry, that at times you crave for a cooling summer rainshower.
In Brussel, most rain falls in the months of July & August. Which makes it the perfect time to visit.