The Raining Billboard
ONE’S BURDEN COULD BE ANOTHER’S VIRTUE
Client: Visit.Brussels
Year: 2019
Reviewed by: Peter Ampe | FamousGrey
Partner: Ersem Ercil
Type of Work: Pitch Concept
Making Brussels the new (not so) hot summer destination — By offering one of the best natural refreshments Belgium has to offer. No, not talking about beer.
Visual
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We make it rain.
According to research, most visitors in Brussels are from Italy and Spain.
Unfortunately during summer, they overlook Brussels as a potential holiday destination.
The city is simply not associated with summer, yet.
Summers in Italy and Spain can get unbearably hot & dry.
So hot & dry, that at times you crave for a cooling summer rainshower.
In Brussel, most rain falls in the months of July & August. Which makes it the perfect time to visit.