MONEYTA£K

 

FINANCIAL ADVICE WITH PUNCHLINES.

 

 

Client: Barclays
Year: 2020
Partner: Ersem Ercil
Type of Work:  D&AD New Blood Entry

Using cultural icons in hip hop  — to educate youngsters on how to handle their money. 

Film

Album

We created an album, filled with the most popular rappers of the UK, providing their listeners with the hottest financial advice.

The advice is embellished by 7 newly recorded tracks in collaboration with Barclays.

Activations

To keep their message close, we also created a new appropriated design for the Barclays bank card.

Not only can you carry your favorite rapper anywhere, but he’ll also be ‘judging’ your expenses as you go.

Spotify

Of course, for optimal dispersion, the album will be launched and streamed on Spotify.

With its 9.1 million(monthly) listeners in the UK, it is the most effective spread of financial advice ever.

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