Leesvoorboekje

 

GIVE YOUR KIDS EVERYTHING, EXCEPT ILLITERACY

 

 

Client: HEMA
Year: 2018
Reviewed by: Maarten van de Vijfeijken | WdKA
Partner: Ersem Ercil
Type of Work: School Project

 

Give your kids everything, except illiteracy — In the Netherlands, there are over 2.500.000 families who suffer from illiteracy. Even worse than that, the children in those families have a high risk of inheriting it.

(translation: ‘read-to-booklet’)

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Let’s put the book to work.

Who doesn’t remember being read stories before bedtime by mom or dad?   

In illiterate families there is significantly less reading and speaking activity.

This is partly due to the understandable shame the parents feel about their limitations.

We created a book that can read itself, for the children in illiterate families, recorded by their own parents. 

During this process, the parent will be assisted by speech therapists and public speakers, provided by Hema.

It will structurally help children to get excited about reading again.

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The mechanism.

Remember opening those catchy birthday-jingle-cards? Well, this is practically the same thing. 

The speaker is hidden in the wrapper, with sensors linking to each page. 

 

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