Het lijkt best OK
EMOJI IN A NEWSPAPER. NOT OK.
Client: Diabetes Fonds
Year: 2018
Reviewed by: Ron Faas | Dietwee
Partner: Ersem Ercil
Type of Work: NRC Charity Awards Entry
Award: Public Award
Creating awareness for Diabetes — by using an emoji commonly known as ‘ok’, to show it’s not. Taking the conversation to the digital age.
(translation: It seems quite OK)
It’s not OK.
2000 tiny holes a year. That’s how many times people with diabetes have to puncture themselves to measure blood sugar.
Most people aren’t aware, so we tried to stir up conversation in a big national newspaper.
We used a digital symbol, commonly interpreted as OK or good, and redesigned it to suit our message.
By bringing the story offline and changing a well known symbol, we managed to get attention.
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