Hero
Department

 

HIS FAVORITE ATHLETE, A FEMALE FIREFIGHTER

 

 

Client: Adidas
Year: 2018
Reviewed by: Güney  Soykan | W+K
Partner: Ersem Ercil
Type of work: D&AD New Blood Entry 

Heroes are everywhere, not only in stadiums — Join the hero department, wear their colors on your chests and their names on your back. Imagine if a jersey of Messi makes you want to do impossible things on the pitch, what will these make you do?

Film

Text

What’s a hero, without a cape?

We’ve all been there, wearing the clothes of ‘our team’ or the jersey of our favorite athlete. Because somehow, wearing those clothes makes us connect to those people we look up to. Kids do it all the time, they dress up as their heroes.

Those heroes aren’t always necessarily found in stadiums.

We’ve all been there, wearing the clothes of ‘our team’ or the jersey of our favorite athlete. Because somehow, wearing those clothes makes us connect to those people we look up to. Kids do it all the time, they dress up as their heroes.

Those heroes aren’t always necessarily found in stadiums.

Visuals

Publications

     

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