Geldpraat

 

SPEND IT LIKE RAPPERS DO, WISELY.

 

 

 

Client: Rabobank
Year: 2019
Partner: Ersem Ercil
Type of Work: Young Dogs 24H Pitch

 

An advisory album— Filled with the most popular musical influencers of the moment & their financial knowledge.

(translation: ‘moneytalk’)

Album

Listen & Learn

Currently more than often, rappers tend to be great businessmen and investors.

Rappers who are listened to by the Dutch youth for hours on end.

There is a gap of information that Rabobank seeks to bridge.

 

So with these influencers, we created a brand new album about money.

But this time, instead of being a ‘bad’ influence.

It will be all about providing financial guidance.

 

Platform

Guidance from those, who know how to spend it.

Rabobank wants youngsters to start thinking 5 years ahead financially.

So we incorporated this and other advice into the lyrics on the album.

Furthermore, we want to promote the album by letting rappers act as financial advisors for a day.

This will happen in Rabobank shops located in their hometown.

Next

 

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